DPREVIEW: We’re proud and excited to announce that Dpreview has been acquired by the worlds leading online retailer, Amazon.com. Started as hobby site in 1998, dpreview.com has grown to be the number one destination for anyone interested in digital cameras and digital photography. Each month dpreview.com has seven million unique visitors (over 22 million sessions) who read over 120 million pages. “We’ve worked very hard over the last eight years to deliver consistently high quality content to our readers”, founder Phil Askey said. “It will be fantastic to be able to expand and build on that without compromising our quality or independence. With the support and resources of Amazon we can achieve this.”

Press Release
(BUSINESS WIRE) SEATTLE, WA—May 14, 2007—Leading online retailer Amazon.com (NASDAQ: AMZN) today announced it has acquired www.dpreview.com, the web’s most comprehensive site for digital camera information and reviews. Founded in 1998 by Phil Askey, dpreview.com provides unbiased reviews and original content regarding the latest in digital cameras, and offers a host of features and forums designed to make it easy for consumers to find the camera that’s right for them. With its unique voice and in-depth technical reviews, dpreview.com draws millions of unique visitors each month.

“Dpreview.com is by far the most authoritative source anywhere for straight talk about new digital cameras,” said Jeff Bezos, founder and CEO of Amazon.com. “We at Amazon.com have been their fans for a long time, and we extend a big welcome to the dpreview.com team.”

“One of the difficulties of operating dpreview.com independently has been the balance between producing content and delivering new site features,” said Phil Askey, founder of dpreview.com. “Now, with the support of Amazon, I’ll be able to devote more of my time to expanding and improving our features – such as product reviews and discussion forums while still delivering the high-quality content that our readers have come to expect.”

Dpreview.com offers in-depth reviews of the latest digital cameras and accessories, active discussion forums, digital photography and imaging news, sample images, a dynamic digital camera buyers’ guide, side-by-side comparisons of the most popular models, and the web’s most comprehensive database of digital camera features and specifications.

Dpreview.com will continue to function as a stand-alone operation based in London.

(taken from: http://www.dpreview.com/news/0705/07051402amazonacquiresdpreview.asp)